Really interesting podcast with Shadi Bakour, the CEO and Co-Founder of Pathwater, a company whose aluminum water bottles are designed to be refilled and reused infinitely unlike single use plastic water bottles. We discussed the importance of balance customer expectations and sustainability, how many times the typical path water bottle is reused and what its carbon footprint is, what it takes to expand a product across multiple countries, how celebrity association has been a game changer, responding to demand with multiple product lines, and more!